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2010 Spring Summer Fashion Show & Runway News


MERCEDES-BENZ SELECTS NARCISO RODRIGUEZ AS THE SPRING 2010 "MERCEDES-BENZ PRESENTS" DESIGNER

Mercedes-Benz Fashion Week Showcases Spring 2010 Collections

NEW YORK- Narciso Rodriguez, known for his sleek and sculpted fashion design, receives the distinguished title of "Mercedes-Benz Presents" designer for this season's spring 2010 fashion shows at Bryant Park from September 10-17, 2009. Returning to the iconic tents of Mercedes-Benz Fashion Week for a second season, Narciso Rodriguez is showing his collection on Tuesday, September 15th at 8:00 PM at the Tent at Mercedes-Benz Fashion Week in Bryant Park. As a Mercedes-Benz Presents designer, Narciso is being recognized and supported for his dedication to quality materials, unique style and innovative design. "It is a great honor to have been chosen by Mercedes-Benz as their Presents designer," said Rodriguez. "We are both dedicated to innovation in design and the highest level of quality." Narciso joins an influential group of past Mercedes-Benz Presents designers including Monique Lhuillier, Badgley Mischka, Yigal Azrouël, Red Carter and CHADO Ralph Rucci.

"Narciso Rodriquez is a perfect choice to be the Mercedes-Benz Presents designer as his clothes are designed and executed with the same precision, structure and attention to detail as a Mercedes-Benz," said Fern Mallis, SVP of IMG Fashion. Mercedes-Benz made its selection for this season's Presents designer based on Rodriguez's classic yet modern collections that reflect a sleek and structured approach. "The spring 2010 Collection was greatly influenced by the sculpture of Barbara Hepworth," added Rodriguez. "The three dimensional and graphic shapes that are her work became a constant source of inspiration while I sketched and created the coming season."

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